Marketing Mix Modeling (MMM) was introduced in the 1980s to match spikes and dips in sales to actions taken in marketing (as well as external factors).
Previously used mostly by Fortune 500 advertisers spending millions on SuperBowl ads, MMM is now being reinvented by companies like Facebook (Meta), Uber, and Google.
Follow our Marketing Mix Modeling learning path, which takes you through 7 courses to master the basics. You'll be assigned tasks for fictional companies based on real-world experiences, and get to practice on simulated data before applying your new skills back at your normal job.
For advanced users who are learning to code and want to dive deeper into MMM, we have 11 more courses you can take to really master the topic. You'll learn everything from using popular libraries like Facebook (Meta) Robyn, to coding your own custom tool, including the custom scripts I use for my own consulting work.