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MMM Training Simulator

Marketing Mix Modeling

Learn how it works.

 As the VP of Growth of GoolyBib, you just bet big on TV as your next growth channel... but how do you measure the impact?

Chapters.

  • Chapter 1
    Email from the CEO, Subject: Performance Targets
  • Chapter 2
    Getting Ready: Data Collection, Cleaning & Engineering
  • Chapter 3
    Everything but the Kitchen Sink: How to Choose Inputs
  • Chapter 4
    From 'What Happened' to 'What If': Presenting to Leadership
  • Chapter 5
    Where Do We Go From Here? Next Steps After The Simulator
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  • Unlimited Lifetime Access
  • Over 12 hours of content
  • Self-Guided Courses
  • 10+ Simulator Courses
  • Covers Diminishing Returns, Adstocks, Statistical Tests & more
All Access
$69
per month
  • Over 12 hours of content
  • Self-Guided Courses
  • 10+ Simulator Courses
  • Covers Diminishing Returns, Adstocks, Statistical Tests & more
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