Mike Taylor

CEO - Cofounder

I'm a recovering agency-owner and data-driven marketer, with 10 years experience and $50m optimized across all major channels. I'm passionate about helping marketers learn, with over 200,000 students on my LinkedIn Learning courses.

Articles by 

Mike Taylor

Segmentation Analysis

Jan 11, 2022
By 
Mike Taylor
Uncategorized

Marketing Attribution Models

Jan 11, 2022
By 
Mike Taylor
Attribution

Diminishing Returns

By 
Mike Taylor

Seasonality

By 
Mike Taylor

Data Visualization

By 
Mike Taylor

Bias-Variance Tradeoff

By 
Mike Taylor

Linear Regression

By 
Mike Taylor

Ground Truth

By 
Mike Taylor

Data Cleaning

By 
Mike Taylor

Search Trends

By 
Mike Taylor
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